White Paper: Soft Power Eroded

How Covid-19 Has Undermined Gulf Airlines’ Sports Sponsorships Nick Burton, Brock University; Simon Chadwick, Emlyon Business School; Paul Widdop, Manchester Metropolitan University Abstract This paper explores the potential impacts of the COVID-19 pandemic on soft power sports sponsorships, within the context of Gulf nations’ use of sport to practice the politics of persuasion. As aContinue reading “White Paper: Soft Power Eroded”