White Paper: “Turbulengagement” in professional sport

An examination of social media operations and behaviors in the absence of the core sport product by Michael L. Naraine, Brock University Abstract While sport management professionals have embraced social media as a vehicle to stimulate engagement amongst fans, it is unknown what that engagement consists of when there is turbulence in the sport industryContinue reading “White Paper: “Turbulengagement” in professional sport”