White Paper: “Turbulengagement” in professional sport

An examination of social media operations and behaviors in the absence of the core sport product by Michael L. Naraine, Brock University Abstract While sport management professionals have embraced social media as a vehicle to stimulate engagement amongst fans, it is unknown what that engagement consists of when there is turbulence in the sport industry

Industry Connection: Collaboration between academia, athletics, and architecture for a post-COVID future of sport

by Kiernan O. Gordon, Department of Business, University of New England and Scott R. Schiamberg, Perkins Eastman Abstract A group of professionals with expertise across sport architecture, design, athletic administration, and academia convened as a response to the COVID-19 global pandemic to consider resultant impacts of the pandemic on sport. The group’s formation, collaboration, and

White Paper: When They Return to Play, Will We Return to the Stands?

An Examination of Consumer Intentions to Attend Sport and Entertainment Events and Engage in Related-Travel Activities Stephen Shapiro and Todd Koesters, University of South Carolina The COVID-19 pandemic led to widespread postponement and cancellation of sporting events and other forms of entertainment.  As a result, travel and transportation related to these events have also been

White Paper: Soft Power Eroded

How Covid-19 Has Undermined Gulf Airlines’ Sports Sponsorships Nick Burton, Brock University; Simon Chadwick, Emlyon Business School; Paul Widdop, Manchester Metropolitan University Abstract This paper explores the potential impacts of the COVID-19 pandemic on soft power sports sponsorships, within the context of Gulf nations’ use of sport to practice the politics of persuasion. As a

White Paper: COVID-19 and Sport: What Are We Really Missing?

Stacy Warner, East Carolina University & Tiesha R. Martin, Radford University In the wake of the COVID-19 crisis, sport fans, athletes, and sport managers are navigating an unprecedented time. The most comparable event many of us in the United States have witnessed is likely the aftermath of the September 11th terrorist attacks in 2001. While