White Paper: Reinventing the sport sales process with natural language processing

Spectator sport sales staffs have a key problem. Sport sales personnel are important to organization revenue generation, yet the role is highly demanding and highly overtaxing. Employees must balance the exhausting task of pre-qualifying prospects with also executing the duration of the sales process for engaged customers.

White Paper: When They Return to Play, Will We Return to the Stands?

An Examination of Consumer Intentions to Attend Sport and Entertainment Events and Engage in Related-Travel Activities Stephen Shapiro and Todd Koesters, University of South Carolina The COVID-19 pandemic led to widespread postponement and cancellation of sporting events and other forms of entertainment.  As a result, travel and transportation related to these events have also been